PASTOR OCK SOO PARK

  • Lesson from the Fall of “The Big Three” of Automobile Industries in the United States

  •  

     

    Lesson from the fall of the “Big Three” automobile companies in the United States

    Companies must continue to change. If they cannot keep up with changes in consumers and the market, they will fail. Once their corporate pride becomes a factor, they become arrogant and negligent and lag behind the competition. By the time they realize this, it is already too late to fix it. It is relatively easy for a business to enjoy success, but it is truly difficult to be successful over the long term. Like the Big Three, countless companies and people who had been successful go bankrupt overnight because they could not keep up with changes. One similarity among them that have failed is that they all trusted themselves.

     

    Most drunk drivers likewise trust themselves, thinking, “I won’t get caught”. When such people have evaded many times, the thought becomes “I will never get caught”. But when the “luck” runs out and their driver’s licenses are suspended or revoked usually along with paying heavy fines, the thought turns to remorse: “Ah, I got caught, too! Why did I drive drunk?” Even soldiers in the battlefield begin to believe “Who will be shot? Not me. The bullets will recognize me and avoid me.” Even though they see other soldiers dying, they become confident that they will be safe. Nevertheless, many such soldiers still die in battle.  Their confidence cannot save them. People who cause serious accidents or fail in business report that they once thought. “I don’t have accidents,” or “I am good at business.” These people have trusted themselves. Companies fail for the same reason.

     

    In the 1970s, Gwang-myeong Construction of Daegu dominated the building industry. Because it was reluctant to borrow capital from banks, it formed its own financial institution, Saemaeul Finance. But Gwang-myeong’s rival, CK Housing Company, spread rumors that Gwang-myeong would go bankrupt, and depositors began to withdraw their deposits. Since Saemaeul Finance did not have sufficient cash to cover these withdrawals, the company was forced into bankruptcy. Similarly, the Korean company Doturak went through a ridiculous bankruptcy. Doturak was a successful company, but its CEO decided that investing in real estate was the best means to increase profits. During that period, land prices in Korea were increasing by 100% each year, so investing in land seemed to offer more potential for profit than a company selling its own products. Doturak bought a huge property in Busan with a bank loan. Later, when Doturak was in the process of reselling it, the buyer backed out on the day the deal was scheduled to close.  In the end, the lender foreclosed; the property was sold for five trillion won at auction even though it was valued at twelve trillion won. Doturak paid back five million won to its lender, but the company eventually went bankrupt over two trillion won that it could not pay.

     

    As these incidents show, it is easy to go wrong or fail. When only one condition out of thousands goes wrong, then failure is possible. Humans can never be perfect. We assume that famous actors, politicians, administrators and rich people are happy, but in reality many suffer from family misfortunes, or personal problems.

     

    If you cannot follow change, you will fail

    Until the 1990s, so-called “Big Three” auto corporations—General Motors, Ford and Chrysler—were firmly established in the world’s biggest automobile market, the United States. Though Japan sold many compact cars, American-made sedans were always top sellers. But because of high oil prices and economic recession, consumers began to turn away from poorly made, gas-guzzling American cars. They preferred compact cars that were smaller, cheaper, more reliable and more fuel-efficient. Toyota’s sales gradually overtook and surpassed the U.S. manufacturers’ sales. The collapse of the Big Three was predictable. Just with the proudly believing that American-made cars were the world best, management grew complacent and negligent, and could not react to auto buyers’ changing demands for new designs and technology. Sales fell and debt accumulated; financial disaster was inevitable. Companies must respond to changes in the market, or they will fail. Companies must continue to change. If they cannot keep up with changes in consumers and the market, they will fail. Once their corporate pride becomes a factor, they become arrogant and negligent and lag behind the competition. By the time they realize this, it is already too late to fix it. It is relatively easy for a business to enjoy success, but it is truly difficult to be successful over the long term. Like the Big Three, countless companies and people who had been successful go bankrupt overnight because they could not keep up with changes. One similarity among them that have failed is that they all trusted themselves.

     

    To succeed, there must be the sense from the Holy Spirit

    In 1962, I received salvation and accepted Jesus by grace. Before I received salvation, I was successful at nothing. After I accepted Jesus, I experience success in everything. Many grand and wonderful triumphs have occurred: young people living new lives through the change they experience at IYF; the founding of Mahanaim College in New York; establishment of the GBS broadcasting center are only a few. These victories happened not because of anything that I did well, but because I fully relied upon the One with power.  I am weak and deficient in many ways. I do not believe myself. I am sure that I am an incompetent one who does only evil. Therefore, I believe God alone, and this is the reason for all the successes of faith for the last 40 years. In the future, we will establish a grand hospital as well as a medical school in Malawi. The government of Malawi has provided us with land and issued a construction permit. We will eradicate HIV/AIDS from Africa through research using plant stem cells. The world’s first class Botany scholars and researchers have failed to isolate and culture plant stem cells, but one unknown botanist has succeeded in isolating and mass-producing these cells solely by faith. Through this discovery, new and innovative methods of treating HIV/AIDS will be developed.

     

    To conclude, extraordinary power and wisdom must come for us to overcome our limitations and to keep up with the changes in the world. As I see the fall of many people, companies, and institutions, I learn the lesson that we need to be constantly alert and aware to recognize our faults and redirect ourselves. At every moment, the world is rapidly changing.

     

    Keeping pace with the speed of this change requires sense—I want to name it “the sense from the Holy Spirit”. To obtain this kind of sense, we must realize how wicked and incapable we are. We must also deny ourselves and accept the Word of God by faith.  Then we can live by the guiding “sense” from the Holy Spirit.

     

    Because I know the clear difference between what I do and what God does, I have given my entire life over to the hands of God. Since then, God has blessed all the work that I have done and has led me to both great and small successes. By seeing the fall of the Big Three who had prospered over the last century, I have learned a lesson.

     

     

     

  • twitter facebook
  • 목록